I'm not a fan of a sugar tax
Someone we know recently posted on Facebook in support of a tax on sugary soft drinks. On the face of it, it seems like a no-brainer: they're fuelling our 'obesity epidemic' and are generally bad for you. But he also mentioned that obesity is largely a problem of people who don't earn much money. That got me thinking: why is that? I suspect it's because soft drinks are an accessible pleasure for people who don't have much money.
So, instead of (or alongside) the 'stick' of a sugar tax, I propose a 'carrot'. Introduce other pleasurable options for people with very little disposable income.
This has been done before. Most of the British chocolate companies were started by Quakers dealing with a very similar situation to our obesity epidemic. They were faced with a drunkenness and domestic violence epidemic, fuelled by working class men indulging in one of the few pleasures accessible to them: beer. Their response was to start chocolate …
So, instead of (or alongside) the 'stick' of a sugar tax, I propose a 'carrot'. Introduce other pleasurable options for people with very little disposable income.
This has been done before. Most of the British chocolate companies were started by Quakers dealing with a very similar situation to our obesity epidemic. They were faced with a drunkenness and domestic violence epidemic, fuelled by working class men indulging in one of the few pleasures accessible to them: beer. Their response was to start chocolate …